Hey there! My name is Jiayi, and I'm a creative with a love for storytelling and meaningful brand moments.
Hollister Field Marketing Manager, Archrival Agency
Email Marketing Design Coordinator, NBC Sports
Social Media Design Intern, BU Public Relations
Campaign Design Intern, Mass Dept. of Transportation
Corporate Communications Design Intern, NBCUniversal
Content Creator, Abercrombie & Fitch, Amazon, Adobe
Boston University College of Fine Arts, BFA in Graphic Design + Minor in Arts Leadership
Motion, Social Media, Animation, Graphic Design
As the Social Media Graphic Design Intern, I designed graphics, animations, seasonal assets shared across all of BU's social channels and touchpoints, including Facebook and Instagram.
Brand Identity, UI/UX, Motion, Web Design, Print, Digital
BFA Thesis Branding
My team and I were chosen to brand BU's Senior Thesis Show on campus and spearheaded the transition into a virtual exhibition.
We created a brand system, extensive print, and digital collateral, and designed an experiential website. To commemorate the special moment with our peers across the world, we also created a package to be sent to graduating seniors.
Brand Identity, Visual Communications, Graphic Design
As a Corporate Communications Design Intern, I created internal communications distributed across all NBCU employee touchpoints, on the internal website, digital screens across all domestic and international offices, and on the company channel. I also worked on a series of projects focused on employee engagement and health and wellness.
Brand Identity, UI/UX, Product Design, Prototyping, Graphic Design
Created in 46 hours over Zoom for the Adobe x Netflix Creative Jam with two friends.
Remo—derived from remote—serves to REcapture lost MOments by enhancing the experience of watching shows and movies together virtually. The web app addresses the critical need to connect and share on varying levels of community.