BFA Thesis Branding
The package from the BFA Thesis Branding Team.
Final Thesis Site:
The Thesis Show Branding:
Each year, Boston University's School of Visual Arts seniors present a final thesis show, and 2020 marked the reopening of the 808 Gallery, which was closed after the 2018 Thesis Show for renovations to open the Howard Thurman Center. One student team's branding proposal is chosen by faculty, and with the guidance of a faculty mentor, are responsible for branding the show, creating a thesis website, thesis catalog book, and social media and print advertising. With the unprecedented global pandemic, my team was tasked with the additional challenge of finding a way to shift the momentous event of the thesis show in a virtual experience.
Our branding concept draws inspiration from the Kunsthalle and the School of Visual Arts’ rich history as a car dealership. It is grounded in form through the Rule of Thirds and points of interest. We were especially interested in the importance and weight of 2020 as a year, but we couldn’t have imagined back in October when we first proposed our branding how important these inspirations and grounding concepts would be to both our practice and our thesis show as designers and artists.
The branding team for the thesis show produces campus-specific marketing collateral, including posters and walk-way signs. We proposed an experiential marketing event, identifying the new Howard Thurman Center and the interdisciplinary initiative at Boston University as an opportunity to highlight the School of Visual Arts.
With the move to virtual learning and the shift of the thesis show into an online platform, we proposed a package for graduating seniors. This package included a tote bag, catalog, stickers, postcards, and a handwritten letter from their thesis faculty member to commemorate the occasion.