168 Hours




Fall 2019 — Spring 2020

Motion Graphics

Web Development

Editorial Book Design

The Concept

168 Hours is an exploration of grind and hustle culture, burnout, and the pressure to maximize on the 168 hour week. 

I explored the modular system of schedules, with a focus on color relationships within the context of common calendar apps like Google Calendar and Apple Calendar. With the help of friends, I collected a large database of calendars from college students and abstracted their schedules to understand the relationship between the blocked out time on the calendar and the "invisible" time.

You can flip through my thesis process book here.

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Phone: 646-895-3692
Email: jiayima@gmail.com
Instagram: @jiayikma

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© Jiayi Ma 2022